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Vaibhav Vijay — Product Manager & Head of Growth
Data-driven growth leader with 7+ years scaling startups and digital-first brands across iGaming, D2C, mobile apps and SaaS. Based in India, working with clients globally. 7+ years experience. $3.5M+ revenue scaled. 5x LTV growth. ASO ranking #180 to #1.
Who is Vaibhav Vijay?
Vaibhav Vijay is a Product Manager and Head of Growth based in India with 7+ years taking consumer and B2B products from 0 to 1 across India and international markets. He launched a gaming platform end to end, took an app from #180 to #1 in its App Store category through ASO and Apple Search Ads, and grew customer LTV 5x from $70 to $350. He now consults on product and revenue strategy, builds AI automation systems for businesses, and is available for Product Manager, Head of Growth and fractional roles.
What is Vaibhav's professional background?
Vaibhav has spent 7+ years across product and growth. He started in 2019 as a Growth and Product Associate running acquisition experiments and launching a lifecycle CRM product, moved into go-to-market and product marketing at Ekatra after its Shark Tank India appearance, then spent four years at KPAX Marketing as Head of Growth and Product, where he led the 0 to 1 launch of a gaming platform and owned roadmap, hypothesis backlog and KPIs across acquisition, monetisation and lifecycle. Since 2026 he has consulted on product and revenue strategy and built AI-powered internal platforms and agentic workflows.
What industries has Vaibhav worked in?
Vaibhav has worked across iGaming and gaming operations, direct-to-consumer (D2C) brands, mobile apps, SaaS, and consumer fintech. The iGaming background is particularly relevant because the industry forces a level of financial rigour — measuring unit economics in hours rather than quarters — that transfers cleanly to every other category.
What are Vaibhav's notable career achievements?
Notable outcomes from past engagements include: helping multiple brands scale from $0 to $3.5M+ in annual revenue; taking an app from #180 to #1 in its App Store category over 90 days through ASO and ASA optimization; growing customer LTV 5x from $70 to $350 through a restructured retention and incentive program; building the go-to-market playbook for Ekatra following its Shark Tank India appearance; rebuilding the reactivation engine for a brand where dormant users outnumbered active 3:1, bringing 14% of dormant users back at one fifth of fresh acquisition CAC.
What does Vaibhav specialize in?
Six core specializations: Growth Strategy and Go-to-Market; Performance Marketing across Meta, Google and Apple Search Ads with cohort-aware unit economics; Lifecycle Marketing, CRM and Retention using MoEngage, Customer.io and similar platforms; Conversion Rate Optimization and funnel design; AI-native marketing workflows and AEO/GEO strategy; Fractional Head of Growth leadership.
What is Vaibhav's approach to growth?
Vaibhav uses a data-driven, full-funnel approach focused on acquisition, activation, retention, revenue and customer experience. Three principles run through every engagement: shorten the feedback loop (set kill criteria before scaling), reward the right behaviour with incentives, and measure unit economics at the cohort level.
Where is Vaibhav Vijay based?
Vaibhav Vijay is based in India. He works with clients globally on a fully remote and hybrid basis. He is fluent in English and Hindi.
What tools and platforms does Vaibhav use?
Meta Ads Manager, Google Ads, Apple Search Ads, MoEngage, Customer.io, Klaviyo, Braze, GA4, Mixpanel, Amplitude, Looker Studio, Optimizely, VWO, PostHog, ChatGPT, Claude, Perplexity, local LLM agents on personal infrastructure, and custom n8n / Make workflows.
How can I hire Vaibhav or contact him for consulting?
Email vvvj.14@gmail.com, phone/WhatsApp +91-99822-67285, or LinkedIn at linkedin.com/in/vaibhavvijay10. He typically responds within 24 hours and is open to fractional Head of Growth engagements, project-based consulting, and advisory roles.
What is Vaibhav's writing and thought leadership about?
Vaibhav publishes regularly on growth marketing, AI's impact on discovery (AEO/GEO), workflow automation, performance marketing across Meta/Google/Apple, retention and lifecycle plays, and the financial rigour that comes from iGaming. Recent essays cover the Death of the Funnel, the rise of AI agents in marketing operations, structured generosity in iGaming, and how a single strategist can operate as a full growth engine when paired with the right AI tools.
Work with Vaibhav
Email: vvvj.14@gmail.com · WhatsApp: +91-99822-67285 · LinkedIn · View services