Vaibhav Vijay
Head of Growth & Performance Marketing with 7+ years of experience helping startups and digital brands scale through lifecycle marketing, CRM, retention, CRO, and data-driven growth strategy.7+ years scaling startups through performance marketing, lifecycle CRM, CRO & data-driven growth.
About Me
My professional journey and expertise
I'm Vaibhav Vijay, a data-driven Growth and Performance Marketing leader with 7+ years of experience building and scaling growth systems for startups and digital-first brands. I specialize in performance marketing, lifecycle CRM, CRO, GTM strategy, retention, and customer journey optimization, with a strong focus on turning data into sustainable business growth.
From 0-to-1 launches to scaling established brands, I've worked across acquisition, activation, retention, revenue, and customer experience to build full-funnel growth engines that deliver measurable impact.
Beyond titles and channels, I see myself as someone who enjoys building things that work—better journeys, stronger teams, clearer narratives, and more efficient systems for growth. I'm deeply interested in the relationship between human behavior, analytics, product experience, and marketing performance.
Outside work, I'm a dog person, a traveler, a surfing enthusiast, and someone who genuinely enjoys sports and analytics—the kind of interests that keep me curious, competitive, and always learning.
Core Competencies
- →Growth Strategy & Go-to-Market (GTM)
- →Performance Marketing (Meta, Google & Apple Search Ads)
- →Lifecycle Marketing, CRM & Retention
- →Conversion Rate Optimization (CRO) & Funnel Optimization
- →Product-Led Growth & Customer Journey Design
- →Marketing Analytics, Attribution & LTV Optimization
What I Bring
- →0-to-1 launch and scale-up execution
- →Full-funnel growth across acquisition, activation, retention, and revenue
- →Data-driven experimentation and decision-making
- →Cross-functional leadership across growth, product, CRM, and CX
- →Strong commercial mindset with focus on ROI, LTV, and payback
- →Hands-on execution across strategy, analytics, automation, and optimization
Key Achievements
Ranked from #180 to #1 Category Ranking
Grew LTV from $70 to $350 through retention optimization
Built GTM strategy for Ekatra post-Shark Tank success
Professional Experience
7+ years of driving growth and scaling startups
Customer Experience & Growth Manager
OptiServ Consulting
Dec 2025 – Present
Leading customer experience and growth initiatives, building lifecycle engines and managing high-performing teams.
Key Achievements
- •Built & scaled lifecycle & customer growth engine using segmentation, trigger journeys, SOPs, & QA
- •Improved repeat usage by 15%, CSAT by 9%, & response time by 27%
- •Led a 25-member CX/Support team to improve CSAT and SLA adherence
Skills Used
Head of Growth
KPAX Marketing
Jan 2025 – Nov 2025
Growth & Product Strategy Lead
KPAX Marketing
Oct 2021 – Dec 2024
Digital Marketing Manager
Ekatra Collective
Dec 2020 – Oct 2021
Associate
ThinkQuant
Feb 2019 – Nov 2020
Skills & Expertise
7+ years of tools, platforms, and competencies I've mastered
Growth & Strategy
Performance Marketing
Customer & Retention
Analytics & Tools
Platforms & Tools
Soft Skills
Proficiency Levels
Growth Insights & Articles
Latest thoughts on growth, marketing, and scaling startups
Your Next Customer May Never Visit Your Website
Mar 18, 2026
Your next customer may never visit your website!! Let that sink in....
Upgrade Your Decision Quality: 3 Frameworks from Annie Duke
Mar 15, 2026
"There is no such thing as a long feedback loop." ~ Annie Duke That line hit hard. If you think you need 5–10 years to know whether a decision was good, you're usually just choosing to wait....
The Two Machines: Meta vs. Google Ads
Mar 12, 2026
Meta and Google Ads represent fundamentally different approaches to digital advertising. Meta focuses on discovery, where the goal is to earn attention and often create demand through creative strategies and angles....
More Insights Coming Soon
Follow me on LinkedIn for the latest growth strategies and marketing insights
Let's Connect
Open to opportunities, collaborations, and conversations about growth
Get in Touch
Why Work Together?
7+ Years of Expertise
Proven experience scaling startups and driving growth across acquisition, retention, and revenue
Data-Driven Approach
Every decision backed by analytics and measurable results
Hands-On Execution
Not just strategy—I roll up my sleeves and execute across all channels
Full-Funnel Expertise
From 0-to-1 launches to scaling established brands across all growth levers
Send Me a Message
Ready to Scale?
Let's discuss how I can help drive growth for your business