Answers

One question per page, answered in two sentences, then the numbers behind it.

What does it cost to automate invoice follow-ups for an Indian SMB?

About ₹470 a month. That is the running cost of the invoice tracker I built for Ekatra: one small server for the WhatsApp agent, with the web app, database, storage, schedules and email on free tiers.

How do you stop OCR from misreading invoice amounts?

Read the amount twice: once from the figures and once from the amount-in-words line that Indian invoices carry, and accept the invoice only when both agree. Mismatches go to a person, and their correction is locked so the next scan can't overwrite it.

How did Apple Search Ads and ASO take an app from #180 to #1?

By running App Store Optimization and Apple Search Ads as one system: paid keyword and creative tests decided what went into the organic listing. In about 90 days the app moved from #180 to #1 in its category, with organic installs up 80 to 120% and blended CAC down 15 to 25%.

How do you raise customer LTV from $70 to $350?

Segment customers by deposit tier, give each tier its own journey and triggers, and price bonuses by cohort instead of handing them out evenly. On a real-money gaming platform this took LTV from $70 to $350 and cut payback from five months to three.

How do you lift sign-up to first deposit conversion in an Indian app?

Fix the two places people drop: identity checks and the first payment. Clearer KYC guidance, offer and landing page tests and social proof took registration-to-deposit from 5% to 6%, and smarter routing across UPI, IMPS and cards raised deposit acceptance by 5 to 8 points.

How did Ekatra grow from $50K to $2M in revenue after Shark Tank India?

By turning the attention into a repeatable go-to-market: sharper positioning and packaging, a demand engine across Meta, Google, influencers and WhatsApp CRM, and corporate gifting as a new product line. Revenue grew from $50K to $2M.