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How did an Indian gifting company win its first US enterprise contract?
By Vaibhav Vijay ·
Short answer: By meeting buyers in person at trade expos and buyer meets, with a corporate gifting line already built for companies to buy. At Ekatra, an Indian handmade gifting business, that export channel turned the first US enterprise account into a ₹1.4 Cr contract.
What does the B2B side look like now?
Ekatra's B2B gifting business, 2026
| Item | Detail |
| Export channel | Trade expos and buyer meets |
| First US enterprise account | Converted into a ₹1.4 Cr contract |
| Largest bulk orders | Up to 30,000 units in one run |
| Teams supplied | Google, Microsoft, Netflix and Salesforce |
Why trade expos and buyer meets?
A first export deal needs trust before it needs a price. Expos and buyer meets put a handmade product in front of buyers in person, which a catalogue or an email can't do.
What had to be in place first?
A corporate gifting line designed for companies: a catalogue, customisation options and pricing tiers. In India it had already turned one-off buyers into repeat enterprise accounts, and the business can deliver bulk orders as large as 30,000 units in one run.
Related questions
Which companies does Ekatra supply?
Its B2B gifting platform supplies teams at Google, Microsoft, Netflix and Salesforce.
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