← All answers
How do you lift sign-up to first deposit conversion in an Indian app?
By Vaibhav Vijay ·
Short answer: Fix the two places people drop: identity checks and the first payment. Clearer KYC guidance, offer and landing page tests and social proof took registration-to-deposit from 5% to 6%, and smarter routing across UPI, IMPS and cards raised deposit acceptance by 5 to 8 points.
Which changes moved which number?
Results in an Indian real-money app
| Change | Result |
|---|
| KYC guidance, offer and landing page tests, social proof | Registration to deposit 5% → 6%, about +20% |
| Payment gateway routing across UPI, IMPS and cards | Deposit acceptance +5 to 8 points |
| Same routing work | First deposit conversion +8 to 12% |
Why is KYC the first leak?
New users stall when they don't know which document to upload or why. Short, plain guidance at each step removes the doubt before it becomes a drop-off.
Why does payment routing matter so much in India?
Approval rates differ by gateway, bank and method. Routing each payment to the gateway most likely to approve it turns failed first deposits into completed ones without touching the product.
Related questions
Is a one point lift worth the work?
Going from 5% to 6% is a 20% increase in paying users from the same traffic. Every acquisition rupee earns about a fifth more.
Read next